Email Marketing in simple words in nothing but the simplest, cheap & effective way to reach your customers all at a time. Although, Email Marketing may not be as shiny and sexy as Social Media. But that’s the only problem because when it comes to comparing them as marketing vehicles and return-on-investment, Email is by far the most effective way of directly affecting your bottom line and actually growing your business.
A few years ago online marketers thought of email marketing as the ugly duckling of marketing. A lot has changed in the recent time, and now many businesses are reporting great success with careful implementation of email marketing strategies.
A few years ago online marketers thought of email marketing as the ugly duckling of marketing. A lot has changed in the recent time, and now many businesses are reporting great success with careful implementation of email marketing strategies.
Before digging deep into the power or usefulness of Email Marketing lets begin with the basics.
What is email marketing used for?
Email marketing may be thought similar to the Swiss Army knife : A single e-mail list can be used to drive the following:
Like all marketing, email marketing is about communicating with your customers, but the difference is in the benefit to you and your customers.
What makes email marketing effective?
Some of the reasons email marketing is so effective include:
Is email marketing right for your business ?
The obvious answer to this is an unequivocal yes. Any businesses can benefit from email marketing. As mentioned under the previous point, email is a cost-effective, and an easy-to-implement way to communicate directly with your customers.
Email Marketing Process
No bulky boring content here, just a sweet & simple info-graphic to help you understand the process better.
What is email marketing used for?
Email marketing may be thought similar to the Swiss Army knife : A single e-mail list can be used to drive the following:
- Sales
- Customer Feedback & Engagement
- Market Trends
- Lead Generation
- Customer Retention & Loyalty
- Sales/Offer Promotion
- Brand Awareness
Like all marketing, email marketing is about communicating with your customers, but the difference is in the benefit to you and your customers.
What makes email marketing effective?
Some of the reasons email marketing is so effective include:
- A greater chance of being seen. Social media updates can be missed by your target audience, but your email marketing will always reach their inbox, even if they are not online when they are sent.
- The ability to target specific customers, regardless of which stage of the buying funnel they are in.
- It is quite easy to maintain & relatively inexpensive
- Certain aspects of it can be completely automated.
- It perfectly suits to any business, irrespective of its size.
Is email marketing right for your business ?
The obvious answer to this is an unequivocal yes. Any businesses can benefit from email marketing. As mentioned under the previous point, email is a cost-effective, and an easy-to-implement way to communicate directly with your customers.
Email Marketing Process
No bulky boring content here, just a sweet & simple info-graphic to help you understand the process better.
Conclusion
Email marketing is definitely not any ugly duckling anymore, and it may be the new territory for many small business. Yes, email is probably the only communication channel that remains private, i.e. a direct connection between you and your prospective audience, and most importantly, its opt-in process that makes it the purest form of Permission Marketing. Lastly, we do love social media but, money still is in the list…
So where are you standing today in your email marketing efforts? Do share your thoughts & experience. We would be more than happy to assist you in any way possible !
Find the post Interesting? Help us out by sharing! :)
Email marketing is definitely not any ugly duckling anymore, and it may be the new territory for many small business. Yes, email is probably the only communication channel that remains private, i.e. a direct connection between you and your prospective audience, and most importantly, its opt-in process that makes it the purest form of Permission Marketing. Lastly, we do love social media but, money still is in the list…
So where are you standing today in your email marketing efforts? Do share your thoughts & experience. We would be more than happy to assist you in any way possible !
Find the post Interesting? Help us out by sharing! :)
RSS Feed
