How to design a Unique & Unforgettable logo ?

Logo is the first face that a company or an organization presents to the public, which conveys your vision & ideas to the people. Successful logos have  the feature of uniqueness. They have to be appropriate & should fit right into the company's profile. The design should be Pixel-perfect. And the most important fact to be considered while designing a logo is that it should be easily memorable.

Here we'll provide you & teach you some of the most important aspects to be kept in mind while designing a Logo. And always remember that software are the most important tools for logo designing, but not more than you creativity. We prefer Adobe Illustrator for Logo Designing ( the best vector designing tool unless you are an opensource fan.) You may use any one of the following :

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• Adobe Illustrator : Industry Standard for Vector Graphic Designing
  
• Coreldraw : Another leading vector graphic designing tool. Windows Only
• Inkscape : An Open Source vector graphics editor, with capabilities similar to Illustrator & CorelDraw.
• Serif Drawplus : Serif DrawPlus gives you several templates and other resources to choose from. Windows only.

For those of you who are not familiar with what Vector Graphics are, please visit Wikipedia to know more about it.

• What does a Unique logo look like ?
  

Google Drive Logo

Yahoo Logo

Google Chrome Logo

Facebook Logo

All of the  above logo have one thing in common, and that is simplicity & uniqueness. These logos are not complex rather very simple and unique. Simple logos are easy to remember and recognize.

• How to design a Unique logo  ?

The basic flow of a logo designing process is stated below :

1. Questionnaire
2. Research
3. Sketching
4. Design
5. Presentation
6. Review

Here, Questionnaire means gathering basic information & details regarding the company (mostly it is provided by the company itself). Research refers to look into the market & investigate competitor's logo, design etc. A rough sketch is required before starting the design procedure, it may be on a paper or even a rough idea on your mind..! Now the most important aspect here is Designing, involves the actual sketching of the logo onto any software (AI, CDR, etc.). A bold Presentation of the logo along with the research done & the concept should be presented before the client. Finally after the presentation, review & feedback request by the company/client along with any corrections if asked by the client.

Bitmap Image in logo is not a good choice, use vector graphics..!

• Font Style

A maximum of 2 font styles co-exist in one logo. Using many font styles has adverse effects on your logo design. The chosen font should reflect the nature of the company for which logo has to be designed. Bold fonts reflects corporate & well establishes companies while cursive & thin fonts represents creative companies.

• Color adhering to industry

Cold colors such as Blue, Sea Green, Violet, Purple etc. represent Corporate & IT Sectors, Banks & Governmental Organizations etc. On the other hand Warm colors such as Red, Orange, Yellow, Green, Pink etc. represents companies of sectors like Food, Beauty, Health & Entertainment etc. Effects such as glow & shadow are mostly used to enhance the look of logo.

Three colors co-exist in one logo at most.

• How to use logo to boost your Brand Identity ?

1. Web : Websites, Banner, Online Ads, HTML E mailers, watermarks etc.
2. Business Stationery : Business Cards, Letterheads, Brochures, Flyers, Pamphlets etc.
3. Print : T-shirts, Hat, Cups etc.

Start to create your logo with the above points in mind. For a professional & Corporate Logo design done by team of Logo Experts contact us today Or Visit our portfolio to view our work.