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How to design a Unique & Unforgettable logo ?

27/7/2013

12 Comments

 
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Logo is the first face that a company or an organization presents to the public, which conveys your vision & ideas to the people. Successful logos have  the feature of uniqueness. They have to be appropriate & should fit right into the company's profile. The design should be Pixel-perfect. And the most important fact to be considered while designing a logo is that it should be easily memorable.

Here we'll provide you & teach you some of the most important aspects to be kept in mind while designing a Logo. And always remember that software are the most important tools for logo designing, but not more than you creativity. We prefer Adobe Illustrator for Logo Designing ( the best vector designing tool unless you are an opensource fan.) You may use any one of the following :

  • Adobe Illustrator : Industry Standard for Vector Graphic Designing
  • Coreldraw : Another leading vector graphic designing tool. Windows Only
  • Inkscape : An Open Source vector graphics editor, with capabilities similar to Illustrator & CorelDraw.
  • Serif Drawplus : Serif DrawPlus gives you several templates and other resources to choose from. Windows only.

For those of you who are not familiar with what Vector Graphics are, please visit Wikipedia to know more about it.
  • What does a Unique logo look like ?
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Google Drive Logo
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Yahoo Logo
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Google Chrome Logo
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Facebook Logo
All of the  above logo have one thing in common, and that is simplicity & uniqueness. These logos are not complex rather very simple and unique. Simple logos are easy to remember and recognize.
  • How to design a Unique logo  ?
The basic flow of a logo designing process is stated below :
  1. Questionnaire
  2. Research
  3. Sketching
  4. Design
  5. Presentation
  6. Review
Here, Questionnaire means gathering basic information & details regarding the company (mostly it is provided by the company itself). Research refers to look into the market & investigate competitor's logo, design etc. A rough sketch is required before starting the design procedure, it may be on a paper or even a rough idea on your mind..! Now the most important aspect here is Designing, involves the actual sketching of the logo onto any software (AI, CDR, etc.). A bold Presentation of the logo along with the research done & the concept should be presented before the client. Finally after the presentation, review & feedback request by the company/client along with any corrections if asked by the client.
Bitmap Image in logo is not a good choice, use vector graphics..!
  • Font Style
A maximum of 2 font styles co-exist in one logo. Using many font styles has adverse effects on your logo design. The chosen font should reflect the nature of the company for which logo has to be designed. Bold fonts reflects corporate & well establishes companies while cursive & thin fonts represents creative companies.
  • Color adhering to industry
Cold colors such as Blue, Sea Green, Violet, Purple etc. represent Corporate & IT Sectors, Banks & Governmental Organizations etc. On the other hand Warm colors such as Red, Orange, Yellow, Green, Pink etc. represents companies of sectors like Food, Beauty, Health & Entertainment etc. Effects such as glow & shadow are mostly used to enhance the look of logo.
Three colors co-exist in one logo at most.
  • How to use logo to boost your Brand Identity ?
  1. Web : Websites, Banner, Online Ads, HTML E mailers, watermarks etc.
  2. Business Stationery : Business Cards, Letterheads, Brochures, Flyers, Pamphlets etc.
  3. Print : T-shirts, Hat, Cups etc.
Start to create your logo with the above points in mind. For a professional & Corporate Logo design done by team of Logo Experts contact us today Or Visit our portfolio to view our work.
12 Comments
jhatpat99 link
17/11/2013 06:37:12 pm

Thanx For Sharing this important thing. Your website is very useful to learn.
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Reply
Android link
19/5/2014 07:25:33 am

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website designing link
1/7/2014 04:30:08 pm

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Inspavo link
24/7/2014 12:11:32 am

Thank you, really it is a nice post,

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Web Design Services In Ambala link
9/10/2014 03:39:15 pm

This is very much interesting. Thanks for sharing this useful information.

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Professional Web Design Company link
13/11/2014 06:40:33 pm

Good to see blog on designing after long time.

Reply
Argalon Technologies link
13/6/2016 11:12:06 pm

Hi,

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FlitLance link
6/1/2017 05:10:19 am

Nice post. useful tips for logo design.

Reply
Words Doctorate link
19/1/2017 12:28:44 am

Thank you for sharing such a informative information with us. Keep on sharing the blog like this.

Reply
ankur link
4/10/2017 01:17:34 am

best blog for design and development .

Reply
rehman92 link
29/6/2019 03:21:41 am

The mixture of Capitalization Alphabets in your logo with some space and designed to make your logo attractive for the peoples or in the world. It increases the value of your Brand. You know that what is the value of logos? A brand cannot become without logo.

Reply
Toms Recipes link
20/12/2020 07:37:49 am

Very thoughhtful blog

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